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First, we will take some time to learn a few important things about your business, defining your goals and objectives. This ensures that we understand your needs. You can fill out our quick Plan of Action form for a customized plan that will work just for your business. We will review the information you provide us and also take some time reviewing your website and online presence. This helps us have a better understanding about where we think your greatest opportunities lie. After we’ve had a chance to know and understand your business a little bit better, we will formalize your plan of action into a number of steps and actions that we will take to help your online ad campaign succeed.
Campaign Creation
Once we’ve nailed down the specifics of your plan, we will spend the first few days setting everything up. Depending on the plan we come up with for your business, this includes: Keyword research, creation of ad campaigns, landing page setup and creation of Google Analytics on your site, integration of email marketing, creating remarketing ads, Google My Business setup, and use of negative keywords to tailor your campaign.
Campaign Launch, Update, and Monitoring
Once everything is set up, we will need to let the campaign run for about a month before we make any significant changes. This allows Google to run its learning algorithms on the campaign and begin to understand what is working. After the first month, we will review the campaign and make any necessary changes. Depending on the successes we see, we will likely shift the ad budget into areas showing more promise. We will also begin running tests, to see which ad copy and landing pages are getting the best results. Running digital advertisements means always making adjustments to help maximize its effectiveness. On a monthly basis, we will provide you with a custom report, showing you the key information regarding your account. We use Google Analytics and Google Data Studio to distill all of the information into helpful and transparent numbers for you.
Custom SEO Services – Our Specialty
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Get a custom digital advertising plan for free. There's no obligation and no risk to you. Have a member of our team come up with a custom PPC plan for your business today!